<ul> <li>Reviewing and analyzing client sites for areas that can be improved and optimized</li> <li>Preparing detailed strategy reports</li> <li>Identifying powerful keywords to drive the most valuable traffic</li> <li>Running PPC campaigns</li> <li>Writing powerful calls-to-action to convert visitors</li> <li>Filling websites and other content with effective keywords</li> <li>Writing effective SEO content for blogs, websites and social media accounts</li> <li>Developing link building strategies></li> <li>Analyzing keywords and SEO techniques used by competitors</li> <li>Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines</li> <li>Compiling and presenting SEO guidelines</li> </ul>